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      1.  ·[特稿]解讀“習主席的文化理念”系列專題·   ·城雕大師--張寶貴·   ·雞鳴聞三省--4A蘇木山·   ·赤峰:紅山文化,魅力草原·   ·火!“10+30=1800”小炒作·
          您當前的位置:首頁 > 城標藝術展示

        杭州城標:體現獨特的城標文化(圖文)

        時間:2013-04-27 09:21:47  來源:中國城市文化傳播網  作者:

        杭州城標.jpg 

        杭州的城標,歷史文化與現代時尚相結合,地域特色和國際潮流相結合,抽象符號和現實形象相結合,直觀美感與實際應用相結合,體現生活品質城市發展核心理念,體現精致和諧、大氣開放城市人文精神,體現生活品質之城城市品牌。

        杭州城標設計理念

        標志以漢字的篆書進行演變,體現了中國傳統文化底蘊。巧妙地將航船、城郭、建筑、園林、拱橋等諸多要素融入其中,構圖精致,和諧相融,而開放的結構又顯示出大氣舒展的氣度;

        字古義即為方舟、,又通,反映了杭州得名取自大禹舍舟登船的歷史典故,體現了杭州作為歷史文化名城的底蘊,又象征著今天的杭州正揚帆起航,展現出積極進取、意氣風發的精神面貌;

        標志運用江南建筑中具有標志性的翹屋角與圓拱門作為表現形式,體現了中國傳統文化和江南地域特征。標志右半部分隱含了杭州著名景點三潭印月的形象,體現了杭州的地域特征;

        標志下方帶有筆觸的筆意,微妙地傳達了城市、航船、建筑、園林、拱橋與水的親近感,凸現了杭州獨有的五水共導的城市特征;

        標志像一艘船,是一條我們風雨同舟的船;像一個家,是我們共同的美好家園;像一座城,是我們共建共享的生活品質之城;

        標志用特別設計出來的字體表現杭州的城市名稱,強調了字體的獨特性,字體與圖形相結合,渾然一體。

        杭州城標應用領域

        目前,杭州市已經排出城市標志應用的十大主要領域:

        一是重大活動,如重要會議、招商活動、代表團考察活動、節慶活動、會展活動等;

        二是公共建筑,如標志性建筑物、歷史建筑、標志性城市雕塑、文化宮、科技館、博物館等;

        三是城市窗口,如機場、車站、碼頭、入城口、辦事中心、旅游集散中心等;

        四是特色區塊,如景點景區、特色街區、歷史街區、文保點、公園、大型商店、賣場、廣場等;

        五是城市細節,如城市記憶、城市小品、城市家具、文化碎片等;

        六是公共設施,如道路、橋梁、路標、路燈、霓虹燈、門牌、郵箱、公共交通等;

        七是城市宣傳,如旅游宣傳片、宣傳冊,公益廣告等;

        八是公務系統,如公務人員的徽章、名片,公務信封、信紙,公務活動中的紀念品等;

        九是榮譽信用,如榮譽證書、獎章、獎狀、獎牌,信用證牌等;

        十是行業企業,如特色行業、名企名品的宣傳推廣等。

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