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      1.  ·[特稿]解读“习主席的文化理念”系列专题·   ·[专稿]采风系列《自驾中国行》·   ·城雕大师--张宝贵·   ·鸡鸣闻三省--4A苏木山·   ·赤峰:红山文化,魅力草原·   ·火!北京风痕“10+30=1800”网媒小炒作·
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        风痕大白话集锦暨风痕宣传视点和风痕语录撷趣

        时间:2019-08-13 14:20:33  来源:中国城市文化传播网  作者:风痕

        <a href=http://www.fenghenever.com/ target=_blank class=infotextkey>风痕</a>.JPG

        风痕,樊立新笔名

        自称“市场文化人”——市场得有文化味,文化也需要市场化。

        资深媒体人士,网络营销专家,20多年宣传经验,创办北京风痕文化传播有限责任公司及中国企业文化传播网/中国城市文化传播网/中国前沿资讯网。

        1.jpg

        风痕宣传视点

        最好的宣传是口碑

        ◆企业传播和娱乐传播完全不同!可以哗众,但不能取“蠢”。

        娱乐传播和企业形象或产品传播,不可相提并论,甚至大相径庭。娱乐传播可以随意搞,甚至越恶搞越能体现娱乐精神,也更有传播效果。可是企业不可以,企业必须考虑自己的企业形象或产品理念,如果一味的追求哗众取宠,效果反而适得其反!也就是企业炒作更中庸些,要适可而止,好自为之。

        ◆传播稿是网络公关营销的灵魂。

        让网友先看进去读文章是最基本也是最重要的第一步!能形成网上自行转载,即扩散性传播,无疑是最成功的。

        写稿,每个标点符号都是有目的性的。

        宣传不等于市场推广

        宣传会达到什么成效?宣传也是种风险投入!宣传只是一种企业发展的助推手段,市场推广不能全部寄希望于宣传,如果想通过宣传非要达到看得到的赢利目的,那媒体自己都办工厂了!谁还去帮别人做推广……

        ◆媒体有为企业做宣传的权利,但没有为企业做宣传的义务。

        ◆永远不要和客户说你看着办,而一定要给对方明确的方向性建议!

        2.jpg

        风痕语录撷趣

        ◆什么是朋友?朋友是在实际的涉及到利益交往过程中,在互利互惠的基础上建立起来的一种诚信“合作”关系。

        没有利益的,只是很普通的朋友。至少算不上是好朋友。

        无知不是纯真,更不值得炫耀。无知有时候就是无耻。或者等于SB。

        你就是只瞎猫,天天出去溜达,也总有碰上死耗子的时候。有时候还可能是一窝。这就是勤奋!

        就算是天上掉馅饼,那你也得提前张大嘴眼巴巴地等着!否则等馅饼“叭叽”掉地上时,你再伸手去捡,早让狗叨走了!

        甭指望今天娶了媳妇明天就想抱上大胖儿子。要想抱也行,反正那儿子一定是别人的!

        要像苍蝇一样死死盯着你想要的那一坨。

        只要景好,傻子拍出的都好看!

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          风痕,资深媒体人士,网络营销专[详细]

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